At So Frank (https://sofrank.com.au), your privacy is important to us. This Privacy Policy explains how we collect, use, and protect your personal information in accordance with the Australian Privacy Principles (APPs) under the Privacy Act 1988 (Cth) and other relevant laws.
1. What Information We Collect
We may collect and store the following types of personal information:
- Personal data you provide directly: e.g., your name, email address when you contact us via forms or email.
- Usage data: Information about how you use our site, including your IP address, browser type, pages visited, time spent, and referring site.
- Cookies and tracking technologies: We use cookies to improve your browsing experience and to deliver relevant advertising.
2. How We Collect Information
We collect your information via:
- Contact forms
- Email communication
- Cookies and third-party tracking tools (e.g. Google Analytics, Google AdSense)
3. Why We Collect Your Information
We collect your information to:
- Respond to your enquiries
- Improve site performance and user experience
- Display personalised advertising via Google AdSense
- Monitor and analyse traffic patterns
4. Google AdSense and Cookies
We use Google AdSense to serve ads on our site. AdSense may use cookies to serve ads based on your prior visits to this website and other sites.
Google’s use of advertising cookies enables it and its partners to serve ads to you based on your visit to sofrank.com.au and/or other websites.
You can opt out of personalised advertising by visiting:
➡️ Ads Settings – Google
Learn more:
➡️ How Google uses data when you use our partners’ sites or apps
5. Third-Party Services We Use
- Google Analytics – for site traffic analysis
- Google AdSense – for advertising
- Email providers (e.g., Gmail) – for communications
These services may collect and process your data in accordance with their own privacy policies.
6. Your Rights and Choices
You have the right to:
- Access personal information we hold about you
- Request corrections to your personal data
- Opt out of marketing communications
- Request deletion of your data
To make a request, please contact us at:
📧 hello@sofrank.com.au
7. Data Security
We take reasonable steps to protect your personal information from misuse, interference, loss, unauthorised access, modification, or disclosure.
However, no data transmission over the internet can be guaranteed to be 100% secure.
8. International Data Transfers
Some of the third-party services we use may store or process your data outside of Australia. By using our site, you consent to such international transfers.
9. Changes to This Policy
We may update this Privacy Policy from time to time. The most current version will always be posted on this page with the effective date.
10. Contact Us
If you have questions about this Privacy Policy or how your data is handled, please contact us:
📧 Email: hello@sofrank.com.au