Have you noticed the IKEA Canberra store is beginning to look a little bit more like, well, Canberra?
Since IKEA opened in November 2015, the local IKEA interior design team have visited 100s of homes across the region to gain a better insight into how Canberra locals use the space in their homes.
‘We have completely rebuilt the living room area of the store, to better reflect the Canberra lifestyle.’ IKEA Canberra store manager, Sean said.
‘The IKEA team understands the challenges that households have – the design team brings their unique insights so everybody can live a better life at home’ said Sean.
The IKEA + you initiative takes the local approach one step further.
Each of the 10 IKEA stores across the country worked with a household from their local area. The interior design team spent time with the family to understand where the frustrations in their home are, what their dreams are, and what is the feeling they want to create in their home.
Households were allocated a set budget of $5,000 to transform their house.
Families no longer sit in the lounge room and watch one TV set together.
Enter the Henderson Family from Monash, chosen from thousands of applications to be the Canberra family.
Their family home has been replicated in the IKEA + you instore display (well as closely replicated as possible in an in-store environment). It reflects actual Canberran life – a family bringing together different styles and collections from records to video games to DVDs and a family dog who enjoys the family living space as much as playing in the backyard.
IKEA interior designer Amy, who worked with the Henderson’s explains how our living spaces have changed,
‘Families no longer sit in the lounge room and watch one TV set together. Families access content from different devices and rooms in their house as well as watching the TV.’
The IKEA team has interpreted how a family uses this changing living space. With the TV set no longer the focal point of the room, they have created different zones. The sofa is big enough for the whole family to sit and watch a movie together, but a TV bracket means the television can be moved out of the way when not in use. A Kivik footstool has inbuilt storage for all the families board games, with space to play them on top. There are quiet spaces for reading and hangers for headphones meaning that everyone can be in the living room together but doing their own things.
The display includes personal touches from the family, including photos, personal artworks and family heirlooms (see if you can spot the replica vintage jewellery on display).
The Henderson Family home has some great ideas on how you can adapt your living space. You can visit the exhibition in the Canberra IKEA store, or check it out all the IKEA + You spaces online.
And if you are looking for ways to refresh your living space, Amy suggests changing the cushions and blankets,
‘It’s a quick, easy, affordable way to give your living room an instant lift and change up the energy in the space’, Amy said.
If you can’t make into the IKEA Canberra store to see what is new, you can shop the IKEA catalogue online, and they deliver across the Canberra region.
Thanks to the IKEA for inviting the So Frank team out to visit the new IKEA + You living space.